John Harris, Chief Executive Officer and Artistic Director of the Red Note Ensemble talks about how qualitative research can help identify new audiences.
Podcasts
Christopher Glasgow, PR and Marketing Manager of Cryptic, talks about creative approaches to qualitative research.
Christine Hamilton, former Chair of the Touring Network and arts consultant, talks about the importance of developing a clear research brief, right from the beginning of the research process.
Lorna Sinclair, Development Manager at the Glasgow Film Theatre, talks about the importance of reaching out to colleagues who are more experienced and confident in conducting in-house research.
Catherine Cassidy, Director of Engagement at Scottish Ballet talks about how qualitative research has informed its education and access programmes, and in particular its Dance Health Programme for people with Parkinson's.
Irene Kernan, Director of Craft Scotland, talks about the many different uses of qualitative research, particularly in terms of evidencing funding applications and also organisational and marketing planning.
Johnny Gailey, Manager of Out of the Blueprint, talks about the parallels between the artistic process and qualitative research.
Nicholas Bone, Artistic Director of Magnetic North theatre company, talks about how qualitative research can help us understand why audiences react in certain ways to particular performances. Nicholas also reflects on how qualitative research can help us to understand the longer term affects of artistic practice on artists’ development.
In this series of podcasts, arts practitioners, from a diverse range of arts organisations, talk about their experiences of commissioning, conducting and applying qualitative research within their everyday practice. Each podcast explores the value of the insights and learnings which can be derived from qualitative research within arts based contexts.