A DIY guide to the essential stages of qualitative research. This section takes you through a qualitative research project from start to finish, with tips and advice from our arts partners.
What is qualitative research?
the nature of qualitative research
the benefits of a qualitative approach
when to consider qualitative research
What are you trying to find out?
identifying your research need
the research brief and what it should include
developing your research question
Who should you talk to?
identifying who you want to talk to – your sample
recruiting your sample
incentives
Choosing your approach
your research question and your research capacity as elements that determine the approach
which methods are suitable for different situations
creative approaches
Qualitative methods
topic guides
focus groups
in-depth interviews
facilitation
observation and informal interactions
Interpreting your findings
verbatim transcripts
how to approach analysis
identifying key themes that emerge from your transcripts
Reporting
tailoring your report to its audience
different types of reporting and what to include
defending your research
Acting on your research
acting and building on research findings
how organisations have used qualitative research outcomes to make positive changes
developing a research habit and a bank of research
A DIY guide to the essential stages of qualitative research. This section takes you through a qualitative research project from start to finish, with tips and advice from our arts partners.