Qualitative research stimulates deep insights.  Exploratory and creative, it can mirror the artistic process.

QUAL is a resource developed by artists and academics working together. It is designed specifically for small and medium sized creative organisations and presents qualitative research approaches that are grounded in real-life experiences.

In QUAL in Practice our arts partners talk about the benefits and value of qualitative research to their organisation. QUAL Essentials is a DIY guide to the essential stages of qualitative research.


Qual in Practice

  • John Harris
    Red Note Ensemble
  • Catherine Cassidy
    Scottish Ballet
  • Johnny Gailey
    Out of the Blueprint
  • Nicholas Bone
    Magnetic North
  • Irene Kiernan
    Edinburgh Sculpture Workshop
  • Christopher Glasgow
  • Lorna Sinclair
    Glasgow Film Theatre
  • Christine Hamilton
    Touring Network Highlands and Islands
  • Clive Gillman
    Creative Scotland

Qual Essentials

  • What is qualitative research?
  • What are you trying to find out?
  • Who should you talk to?
  • Choosing your approach
  • Qualitative methods
  • Interpreting your findings
  • Reporting
  • Acting on your research
  • Research conduct and ethics